Kroger needed help telling the story of Juneteenth across its stores, and we were thrilled to assist. We filmed a video celebrating the triumphs of HBCUs, with the story played at Kroger endcap displays nationwide. The video resonated with audiences, highlighting the impact, inspiration, and joy behind Juneteenth.

Tactics & Services: Video production, HBCU storytelling, in-store marketing.
Outcome: Increased foot traffic and engagement with the Juneteenth displays, bolstering Kroger’s commitment to cultural celebration.