Enda Sportswear
We Go
Together
The Problem Worth Solving
Despite its unique origin story, Enda’s U.S. presence lacked consistency and clarity. The brand’s visual identity, messaging, and activations did not yet communicate a unified voice. To truly compete, Enda needed to:
Modernize its brand playbook with updated visuals and storytelling tools.
Create messaging that positioned Enda as a brand for everyone, not just elite runners.
Launch activations that built recognition and cultural relevance in the U.S.
Reintroducing an African Running Brand to the United States
Enda Sportswear, a Kenyan-founded running brand, was preparing to reintroduce itself to the U.S. market. Known for creating performance shoes designed and manufactured in Kenya, Enda wanted to strengthen its identity, broaden its audience, and build cultural relevance beyond professional athletes.
New Messaging
Our team worked with Enda to refine its voice and positioning:
New Slogan: “We Enda Together.” Drawing on the Swahili word Enda (to go), the slogan reinforces movement, unity, and collective progress.
Everyday Stories: Instead of relying on celebrity athletes, messaging focused on regular people’s stories—community runners, weekend joggers, and those finding joy in motion.
For Everyone: This shift positioned Enda as an inclusive brand that invites all people, regardless of ability, to join the movement.
By grounding messaging in community rather than competition, Enda distinguished itself from other performance-driven sportswear brands.
Identity
We developed an extensive brand playbook to serve as the foundation for Enda’s next chapter:
Fonts & Visual System: Refined typography and refreshed brand looks that balanced Kenyan authenticity with global design appeal.
Photography Style: A new visual direction rooted in storytelling—focusing on movement, real moments, and everyday runners rather than staged athletics.
Consistency & Flexibility: A design system that allowed Enda to show up cohesively across digital, print, and in-person activations.
The updated identity gave Enda a stronger, modern visual presence that could hold its own against established sportswear giants.
Results & Impact
A unified brand playbook that clarified identity and messaging.
A slogan and storytelling strategy rooted in inclusivity and community.
U.S. activations that reintroduced Enda to a new audience with energy and cultural relevance.
Enda now has the tools, visuals, and messaging framework to scale its presence in the United States while staying true to its Kenyan roots.
