ALBANY STATE UNIVERSITY
The Center for Educational Opportunity exists to advance opportunities for researchers to generate and disseminate findings in order to strengthen and empower fragile communities and Historically Black Colleges and Universities from the bottom up —with specific emphasis on education.
Our work on ASU’s Center for Educational Opportunity is comprehensive. We designed a brand identity that represents the core values of the event — come together, participate, celebrate, community. The CEO logo has become a symbol of pride — proudly displayed on websites, billboards, garments, etc
CRAFTING A TIMELESS
BRAND IDENTITY
In today’s image-driven, digital world, the look and feel of nonprofit brands has become increasingly important when vying for funds and support.
As anyone in the creative field will tell you, a logo is only part of the brand experience. Also important to consider is a brand’s messaging, collateral, photography, big events…you get the idea. With every brand refresh, multiple outputs must be redefined during the process of making a “new” impression in the world.
EXPANDING THE REACH
OF A MISSION
Through the branding, we heightened awareness and effectively communicated the Center for Educational Opportunity’s mission throughout the Georgia. Every aspect of our work supports the core pillars of the CEO.
