Problem Worth Solving
With the COVID-19 shutdowns surrounding every aspect of daily life, small businesses are looking for ways to adapt. With the current lack of physical options and more reliance on the digital landscape, digital marketing continues to provide value to small businesses looking to expand their reach and revenue.
So LiftFund and its partners Frost Bank created a program that would help small businesses in the state of Texas through the time of uncertainty. With the mission to help brick-and-mortar companies evolve and adapt to the digital marketplace, LiftFund tapped Kreadiv & Koo to lead the digital marketing consultation for their business clients in Dallas and Houston.
Types of Businesses
- Insurance
- Finance
- Law Office
- Real Estate
- Landscape
- Health and Wellness
Our Findings
- Almost all small businesses (78%) try to invest time into social media, but are inconsistent at it.
- Almost half ( 49%) of small businesses don’t use emails to nurture relationships with their customers.
- (75%) of them lacked a responsive website that worked to gain them customers.
- 80% didn’t use video marketing as a tactic to engage with or gain customers..
- Their top goals where to increase sales, online brand presence, and followers.
These are some of the final strategies and tactics we suggested.
- Rebuild website to showcase services that you offer
- Commercial Property search engine on your website
- Create Email List
- Blog or cross promoting within industry
- Paid Advertising
- Use social media to target leads
- Create video content to promote on social media channels
- Increase here thought leadership buy guest writing on blogs.
- Increase her SEO on her website.
- Update the website covid 19 protocol
- Rename company to resonate with target audience
- Develop buyers persona
- Develop brand voice
- Thought leadership
- Content marketing
- Email marketing
